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01/26/2018 / By Michelle Simmons

Experts warn that kids who watch TV see more ads for junk food, consuming on average 500 more snacks per year than kids who don’t

Indeed, advertisements influence the mind. Experts discovered that children and teens who watched over three hours of TV commercials a day consumed more unhealthy foods compared to those who only saw only a few TV ads. The research team based the study on a YouGov survey, which involved more than 3,000 participants who were 11 […]

01/08/2018 / By Frances Bloomfield

You are being conned: Former Big Food ad exec unveils marketing tricks used by food manufacturers that persuade you to “super-size it”

Many believe in the saying “bigger is better”, and it’s this adage that has become a common marketing ploy in the food industry. According to former McDonald’s advertising executive Dan Parker, this is but one of many tricks being used to fool people into eating supersized food portions. Another one is to reduce the size […]

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