Food Science News | Food Science News – Food Science Information

store loyalty

02/21/2018 / By Edsel Cook

Americans aren’t brand loyal when it comes to groceries: Research of consumer buying habits reveals a willingness to visit multiple stores

There’s no such thing as ‘brand loyalty’ or ‘store loyalty’ for Americans when it comes to groceries. The findings of a St. Louis-based research team suggested we’re willing to visit up to ten different grocery stores just to get that desert topping or Granola bar we want, reported a ScienceDaily article. Business school researchers from different […]

1 of 1